Your pipeline,
finally honest
with you.
Pretzel Labs is an AI-powered Deal Intelligence and Execution solution built for data-driven B2B sales teams.
The real problem
Every lost deal had warning signs everybody missed.
81% of B2B sales teams miss forecast and 42% of deal knowledge walks out of the door with the rep who held it.
Forecast surprise at quarter end
81% of B2B companies missed their revenue forecast at least one quarter over two years.
Lone warriors kill pipeline
Single-threaded deals close at 5%, while deals engaging 5+ stakeholders close at 30%.
Sales reps get zero coaching
38% of sales reps rarely or never receive coaching. The 1:1s run on what reps say, not data.
Deal excellence decays
MEDDIC adherence decays 45% within two quarters without active reinforcement.
Problems surface too late to fix
Deals stalled past one month fail at a 67% rate. Acting on warning signals drops this to 28%.
Deal knowledge walks out the door
42% of deal knowledge lives only with the rep who holds it. 39% of reps leave within one year.
“The problem is not that leaders lack data. It is that the data they have describes what reps claimed, not what the deal actually looks like.”
The gap every sales leader is quietly managing, every quarter.
How Pretzel Labs works
Signal → insight → action. Closed loop.
Pretzel Labs automates your deal intelligence and execution. It closes the loop by surfacing the right signal, analyzing it, and telling your team what to do about it in under a minute.
EB disengaged — Strudel Corp
CFO Sarah Cannoli has not responded to any comms in 19 days. Champion marked deal as on track. Last call had no executive present.
No clear next step — Brioche Capital
Deal has been in Solution Proposed for 13 days with no confirmed next step. Close date is next week.
Multi-threading achieved — Croissant Inc.
Five stakeholders engaged across Procurement, IT, and Finance. Legal introduced this week. Positive velocity.
Coaching moment — Rep: Tom F.
Discovery calls average 38 min with weak engagement. Proposal-to-close is 22% vs. team avg 38%. Framing gap, effort gap.
Commit a number you
actually trust.
You open Monday with signal truth — not rep optimism. Deals in Commit have verified multi-stakeholder engagement. Risks are on your screen before they reach your board call.
When strategy shifts, you see it land in rep behavior within days — not quarters. Your forecast number has a deal-by-deal explanation. You lead a business, not a reporting process.
- Forecast built from verified signals — not rep confidence scores
- Multi-stakeholder gaps caught before deals go single-threaded
- Strategy-to-execution gap visible within days, not quarters
- Board narrative from ground truth — not CRM exports
- Rep departures no longer reset territory knowledge to zero
Commit
$1.8M
↑ Signal-verified
Best case
$2.4M
4 deals upside
At risk
$340K
3 flagged
Madeleine Corp
Enterprise · CFO disengaged
Vacherin Analytics
Mid-market · 5 stakeholders
Tartelette Systems
Enterprise · No next step
Pretzel insight: 2 of your 3 at-risk deals share a pattern — economic buyer was never directly engaged. Schedule executive alignment calls this week to protect $400K in commit.
Marcus T.
Rep · Coaching cue identified
Madeleine Corp
AE: Lena K. · Champion went silent / $180K
Tartelette Systems
AE: Dev R. · No next meeting / $220K
Coaching moment — Marcus T.: Discovery engagement is strong (top 20% of team). Proposal-to-close is 22% vs. 38% team avg. Framing gap, not effort gap. 15-min role-play recommended.
5 deals on track. No action needed — Pretzel will alert you if anything changes.
Coach the actual problem,
not the reported one.
Monday shows you exactly three deals that need you — not forty. A stalled opportunity, a rep with no EB contact, a coaching gap hiding in conversion data.
Your 1:1s run on behavioral evidence, not vibes. Methodology gaps are flagged automatically. You act on the exception — you don't police the process.
- Deal reviews surface problems in week two — not week eleven
- Coaching grounded in behavioral signal, not rep self-report
- Methodology gaps flagged automatically — no manual auditing
- Reporting time reclaimed for actual deal conversations
- Rep variance narrows — top performer patterns shared across the team
What's inside
Every layer of deal intelligence
From signal capture to guided action, Pretzel Labs covers the full loop — so nothing important has to live in someone's head.
Stakeholder relationship maps
See every person in the buying committee, their engagement level, and who is missing. Know when your champion's influence is waning before the deal does.
Behavioral signal capture
Emails, meetings, calls, and calendar patterns captured automatically. No rep logging required. The deal picture builds itself from what actually happened.
Methodology scoring
MEDDIC, MEDDPICC, or your custom framework scored in real time. Gaps surface as coaching moments, not as post-mortem findings in a loss review.
Signal-driven forecast
Forecast categories backed by behavioral evidence, not rep optimism. The commit number reflects verified engagement, stakeholder coverage, and deal velocity — all in one view your board will actually trust.
Guided next steps
Not another alert to dismiss. Specific, contextual recommendations delivered at the right moment — what to do, with whom, and why it matters for this deal.
Institutional memory
Win patterns, deal context, and stakeholder knowledge captured and structured. When a rep leaves, the insight stays. New reps start from the team's collective intelligence.
Before and after
What changes when the signal is real
Reps tell you what they want you to hear. You update slides from gut feel.
Signal-verified view surfaces the three deals that need your attention before you ask.
Built from rep optimism and manager rounding. Accurate under 25% of the time.
Backed by behavioral evidence. You commit a number you can explain deal by deal.
You find out when the rep mentions it or the close date passes.
Silence flagged on day three. Coaching cue surfaced. There is still time to act.
"How is Torchlight looking?" Rep answers. You coach based on what they say.
"Engagement dropped after your demo — here is the behavioral pattern. What happened?"
Their deal knowledge, stakeholder maps, and winning patterns leave with them.
Everything captured. The next rep inherits the full picture and picks up without starting over.
You train the team, then wait a quarter to see if anything changed in results.
You see behavioral signal change within days. Adjust before the window closes.
Ready when you are
Stop managing a reporting process.
Start leading a business.
Pretzel Labs is in private early access. A small number of revenue teams are shaping the product alongside us. If the problems above are yours, we would like to talk.
No sales cycle. No demo theater. A 30-minute conversation about your pipeline, and whether this fits.